Elevator prank with 'falling floor' of TVs

This video which features a "falling floor" made up from LG IPS Monitors has been blowin' up over the past few days and already has well over 2 million views on YouTube. It's a clever idea, but is it for real? Some speculate the ad features actors and say it's fake.

I'm callin'shenanigans on this one. It has to be b.s. If it was for real, they'd have a guy like me scratching his nuts while breathing in the scent of his own farts, not some phony dude who looks like Scott from "Keeping up with the Kardashians".